The Conversion Pixel feature is a unique feature which allows you to white list website visitors based on a particular action. Alongside preventing fraudulent clicks, the Conversion Pixel feature allows you to 'whitelist' users who have already interacted with your ads positively.

For example, if a user has clicked on your ad and then became a customer by filling out a form, signing up or landing on a customer success page, you can then prevent them from seeing your ad again.

Many returning customers will just click on your ad unintentionally when returning to your website.

By using the conversion pixel, you will be able to prevent accidental ad clicks and prevent unnecessary costs. Which in return is going to have a positive impact on your campaigns.
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