When running a Google Ads campaign, Google allow you to expand your reach by displaying your ads on the Search Partner Network & the Display Network.

Google search partners are sites in the search network that partner with Google to show ads on their search results.

The search partners included is actually unknown. Google keep the list rather quiet and will change it regularly. But you can expect some big sites on it such as Aol.com, Ask.com, CNN.com, business.com and so on.

While expanding ad reach via the Google search partner network sounds like a good thing, it can often have a negative impact on your Google ads budget.

The reason for this is that your ads can often be shown on irrelevant websites. This can lead to accidental clicks, unnecessary clicks and most importantly higher costs. This means your budget is often being wasted when using the Google search partner network. Your budget is better off being used just on Google Search.

You may be wondering how you can tell if the Google search partner network is causing budget wastage.

With Click Guardians new feature, you can now manage your search partner network settings in just a couple of clicks. You are able to see exactly how much the network has cost you, the clicks you have received, the number of conversions and the cost per conversion.

You can then use this data to decide whether or not the search partner network is beneficial for your campaigns.
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