You may have heard about IP addresses and how they are important when identifying sources of fraudulent clicks. One of the distinct features of Click Guardian is the ability to identify fraudulent clicks without having to rely on IP addresses.
Device fingerprinting allows us to identify features of a user which are distinct from an IP address. There are hundreds of data points that make up the visitors fingerprint for example things like screen size, colour depth, device make, model and browser versions. All of these data points are collated and a fingerprint is created in real-time.
There is always the threat of a user changing an IP address to remain anonymous but with device fingerprinting, you are able to identify them without relying on the IP address.